India has the second largest population of internet users in the world—and it’s only getting bigger. Around 40 million new users come online in India every year, and not just from metropolitan centers, but increasingly from rural areas as well. And they’re no longer predominantly men: in the next three years, we expect 45 percent of internet users in India to be women. This rush of new users online has greatly transformed the Indian economy and culture, from the rise of local startups to the growing use of e-commerce, digital payments, ride sharing, and online video by people from Jammu to Thiruvananthapuram.
Technology is a key tool in crises, but it’s also critical for supporting India’s ongoing national momentum. In this spirit, we made announcements at this year’s Google for India event, towards three goals: making the internet work for more Indians, making our products more relevant to Indians, and taking the best of India to the rest of the world.
Making the internet work for more Indians
The first step is to provide more high-quality internet access. Google Station is partnering Andhra Pradesh State FiberNet Limited to cover over 12,000 villages, towns and cities in the state of Andhra Pradesh, potentially reaching 10 million people. This will provide high-quality internet access to areas that have never been connected before, from hospitals to villages.
The second is to help improve the smartphone experience in India. Our Indian hardware partners on Android such as Micromax, Lava, Nokia and Transsion are creating Android (Go edition) phones at prices within reach of more Indians. Early next month Samsung will continue that momentum with the launch of its first ever Android (Go edition) device, the Galaxy J2 Core.
Many of India’s new internet users favor listening and speaking over reading text. That’s why we’re launching a new feature in Google Go that lets you listen to webpages. Powered by natural language processing and speech synthesis AI, this technology can read billions of webpages smoothly in a natural sounding voice. It supports 28 languages, including Hindi, Bengali, Malayalam, Marathi and Tamil—even on 2G connections.
Making products more relevant to Indians
To that goal, we are working with Indian language publishers to bring more relevant content online. Right now, the amount of online content in Indian languages is only 1 percent of what’s available in English. So we’ve started a project called Navlekhā, a word derived from Sanskrit meaning “a new way to write.” This project comprises a tool that uses AI to render any PDF containing Indian language content into editable text, making it easy for print publishers to create mobile-friendly web content. It also provides Indian language publishers with free web hosting with AdSense support, so they can immediately start monetizing their content. Publishers will also receive training and support, and a branded .page domain for the first three years. Navlekhā has already started onboarding publishers from Delhi, and we aim to welcome many more from other regions in September. Sign up for the program at g.co/navlekha.
Taking the best of India to the rest of the world
We thank all the Indians who watch and upload videos on YouTube, navigate on Google Maps, use Google Pay, and Search for the information they need. By working hard to make your experience better, we’re also building better products for the world.-Spokesperson from Google