Ola launched a campaign in collaboration with writer Chetan Bhagat, called “Ride with Chetan Bhagat”. But it seems the company couldn’t read their audience well enough. Ola is offering a ride with Chetan Bhagat to a select few till September 25. While this is being done to promote the writer’s new novel ‘The Girl in Room 105’, twitterati reacted to it by taking digs on Ola. A lot of users even openly dissed Ola in favor of Uber and even threatened to stay away from Ola cabs till September 25. The writer’s new promotional move might get his book a lot of publicity but might end-up hurting Ola’s sales.
The three mistakes of my life
If I take this ride, it will be one of ‘The 3 Mistakes of my life’.
— Waseem Ahmed (@Waseem_Ahmed11) September 18, 2018
App Deletion threat
Thanks for the warning… OLA App deleted until further notice
— Raj Malpekar (@malpekar) September 18, 2018
Let’s just say promotion gone wrong
Finally Ola decided to promote uber….. 😂
— Ankur Kumar (@AnkurView) September 18, 2018
Good days are now in dreams
Acche din jaanewale hain.
— BHAWANATH JHA (@BHAWANATHJHA) September 18, 2018
1 min to lose a loyal customer
1 minute ago: Read this tweet
Now : Ola.Uninstalled.
— Divyam Dwivedi (@chhotaRocket) September 19, 2018
Teaching to Uber on Marketing
Thanks Ola for promoting use of public transport, this is one step towards controlling global warming.. Uber should also try these scare tactics.
— Urgent Kejriwal (@annahazarhain) September 19, 2018
Let’s have a break
— Vinay Kumar Dokania (@VinayDokania) September 18, 2018
Alright, that’s cheesy…
Q1: Who the hell want to ride with @chetan_bhagat ?
— A Logical Indian (@al0gicalindian) September 18, 2018
Please ahh..Stop over confidence..
Hahaha Over confidence !!! Before giving offer you must ask if anyone wants to take a ride with you 😂😂😅😁😀😂😆
— Shaila_anchan INC (@anchan_shaila) September 18, 2018
So, this is yet another example of how promotions can go wrong if the right selection is not made. Tell us what do you think in the comments section below